Tetiana Filonchuk

About

About

I shape sensual, atmospheric, and emotionally resonant visual identities for fashion, beauty, and lifestyle brands.

Biography

Art Director & Visual Strategist based in Paris. I shape sensual, atmospheric, and emotionally resonant visual identities for fashion, beauty, and lifestyle brands. My work blends refined storytelling, intimate detail, and elevated aesthetics to create brand worlds that feel unmistakably premium. Recent clients and collaborators include Globus, Phillips (Los Angeles), Porsche, UGG, APROPOS, Silhouette Eyewear, Marc O'Polo, Armedangels, VIU Eyewear, adidas, Zalando and Weleda.

Vision

Sensual, atmospheric, emotionally resonant. Fashion, beauty and lifestyle brand worlds built from refined storytelling and intimate detail — crafted to feel unmistakably premium.

Experience

Expertise — Art direction — Concept development for campaigns and events — Creative strategy Selected collaborations — Globus Department Store · Christmas campaign 2025 (collages by Constantin Prozorov) — Phillips Auction House, Los Angeles · Superfleamarket red-carpet auction event — Porsche & Superfleamarket, Berlin · launch of the all-electric Macan color editions — UGG × APROPOS · luxury concept-store debut — Silhouette Eyewear · 25 years of the NASA-approved Titan Minimal Art model — Marc O'Polo · home catalogue with 120+ AI- and 3D-crafted environments — Armedangels · Watching The World Sweep Past lookbook, VIU summer collab, winter lookbook — adidas MEI Ballet × Zalando — Weleda · Cell Longevity facial care launch