Collaboration — 2025
UGG × APROPOS — Concept Store
A private concept-store evening marking UGG’s continued move into the luxury space.

Category
Collaboration
Year
2025
A private gathering hosted at the APROPOS store brought together a curated guest list to mark the debut of UGG's latest collection and its continued move into the luxury space. The evening was conceived as an immersive sensory experience, complemented by hand-massage rituals, live music, and an ambiance crafted to captivate and delight.